Cooke Optics promotes Thomas Greiser to Director of Global Sales

Cooke Optics has promoted Thomas Greiser to the role of Director of Global Sales, effective immediately.

Greiser joined Cooke in 2014, spending three years as Director of Sales for Europe, before moving across to take on the Asia, Middle East, Africa and Australasia territories. He joined Cooke following sales roles at ZGC Inc., Cooke’s former US distributor. Prior to this, Greiser spent ten years at ARRI, where he worked with both analogue cameras and digital products. He holds a Meister degree in Electro-mechanics from Handwerkskammer, Berlin, Germany.

In his expanded role, Greiser is responsible for worldwide sales. Cooke has offices in the UK, US (East and West Coasts), China and Brazil.

Les Zellan, Chairman, Cooke Optics, said: “Thomas has long been an integral part of the Cooke team, with his exceptional technical knowledge and a deep understanding of the varying needs of both cinematographers and rental houses. His promotion to Global Sales Director is well deserved, and I am confident that his leadership will bring an increase in the adoption of Cooke lenses worldwide.”

Thomas Greiser said: “I’m excited to take on this new global role for Cooke. We have a strong team and a beloved product line that continues to evolve with creative needs. I hope to be able to bring our latest innovations to our customers and friends around the world very soon.”