IABM has launched the BaM Slider™ – an intuitive Virtual Technology Tour that enables buyers and users of broadcast and media technology to quickly scan all IABM member companies’ latest innovations and simply ‘slide right’ to save the ones they want to follow up on. IABM was originally inspired to create the BaM Slider™ to give technology buyers a complete overview of all the broadcast and media tech innovations in the absence of trade shows. Users only connect with the suppliers they choose; no unwanted conversations, badge scans or emails, and the opportunity to uncover ideas and technologies they might otherwise have missed.
The BaM Slider™ will be available and constantly updated 365 days of the year. It is a living, instant-access resource that connects broadcast and media technology buyers with the whole universe of suppliers and solutions – including ones they may not have been aware of in the traditional environment.
Visitors to The BaM Slider™ begin their virtual technology tour in the 360° BaM Slider Lobby, which offers a choice of routes organized according to the nine segments of the BaM content Chain® (Create, Produce, Manage, Publish, Monetize, Connect, Support, Store, Consume) together with a 10th option for Business Services.
Every IABM member company (550+ representing the vast majority of revenues in the sector, ranging from innovative start-ups and SMEs to large, established businesses) with products in that segment is then presented one by one, with a headline introduction to their offering. The visitor swipes right to save, left to walk on by. After they have completed a review of all the companies in the chosen content chain segment, they have an instant shortlist of ‘favorites’, each with links to further details of the company’s products/services of interest, all neatly organized on the IABM website thanks to the comprehensive BaM Shop Window™. This can be any combination of product information, white papers, videos or case studies, with links to put the interested visitor directly in touch with the chosen company – no ‘middlemen’ to deal with. You can visit BaM Slider at https://theiabm.org/bam-slider/
“We are offering BaM Slider™ as a resource for the entire industry – a unique virtual technology portal that connects customers with suppliers and opens up new possibilities too. The take-up from IABM members has been phenomenal and the BaM Slider™ has a huge range of innovative products and services on show,” said Peter White, CEO, IABM. “The result is a one-stop-super-shop where broadcast and media technology users and buyers can quickly and easily find the solutions they need from a huge range of options thanks to an innovative user interface, underpinned by the BaM Content Chain® taxonomy.”