Era Electronica revamps product lineup

With 30 years of supplying customers with high-end broadcast, AV, and streaming products, Era Electronica is a leading solutions provider in Colombia. When the COVID-19 pandemic struck, Era had to adjust its product offerings to align with the new needs of its customers for remote workflows. The company turned to Marshall Electronics‘ CV610-UB HD PTZ cameras and MXL Microphones’ AC-360-V2 mics to add affordable, plug-and-play USB AV solutions to its product line card. With these USB products in its inventory, Era is able to provide complete audiovisual solutions to a range of customers, including educational facilities, houses of worship, government agencies and broadcasters, as they navigate through these unforeseen times.

“Our relationship with the Marshall and MXL teams goes back ten years, meeting for the first time at an NAB show,” says Juan Fernando Ospina, chief executive officer and general manager at Era Electronica. “Over the years, we have turned to the companies’ products for projects in television broadcasting and video monitors for production applications. However, amidst the COVID-19 pandemic, we have had to quickly adapt to the times to meet our customers current needs. With Marshall and MXL in our corner, we are able to offer USB solutions to better support our customers in the educational sector as well as manufacturers, houses of worship, TV broadcasting companies and government agencies.”

Era Electronica has been experiencing a massive surge in demand for AV solutions in the educational sector, including universities, colleges, and technical schools as classrooms around the globe have been forced to virtualize. “With MXL’s AC-360-V2 mics and Marshall’s CV610-UB cameras, we are able to provide high-quality audio and video for classroom settings as students are remote learning,” says Ospina. “We found that the AC-360-V2 and CV610-UB deliver the total package in regard to price, quality and versatility.”

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