NativeWaves EXP Launches

NativeWaves has announced the launch of NativeWaves EXP, a new offering that enhances today’s standard broadcast and streaming experience by giving audiences the chance to explore a wealth of additional content at their leisure in order to dive deeper into the action.

Powered by a dedicated low latency streaming platform coupled with a highly customizable experience framework, NativeWaves EXP enables deeper fan and audience engagement across numerous types of content, programming and live events. Viewers can choose an enhanced event-centric experience on smartphone, tablet or mirrored to the TV, offering additional camera angles, audio tracks, instant replays, social media integration etc. including full on-screen navigation.

In addition, NativeWaves EXP can be used and configured as a second screen experience. This complements the main TV screen by offering additional personalized content and data on the mobile screen – all perfectly synchronized to the main screen via the audio without requiring watermarking of the original broadcast audio signal. Driving this kind of real-time engagement enables new business models leveraging highly targeted advertising for incremental revenue streams.